Project Description

This project will be a concert one of a kind experience that will provide memories that attendants will never forget.

CONCEPT: The rundown of this project is to create a United States Rock/Metal/Puck tour. This tour would travel annually starting in the early summer months. There will sponsors for this kind of event. There will be ticket selling Online and general admission at the gate. Everyones favorite bands of this genre will be featured at different times of the day that will be posted. Proceeds from the event will (about 25-15%) will go to reputable charity UNICEF: USA. UNICEF is a charity’s who’s message is that they won’t stop pursuing a better world for children.

Project History: This form of concert is not new and has been done before, this is a continuation of ‘WARP TOUR’ which was a United States rock tour that occurred from 1995-2018. This tour was founded by Kevin Lyman and was carried into existence by Chris Fronzak. The reason why it was discontinued was because Fronzak said that less and less people kept going due to the lack of the punk rock community.

Tour Creative Decisions

The reason why kind of event is needed is because for practically three years live music was out of commission due to the pandemic. The convenience of having all your favorite bands in the same place and get the merchandise from the same place is a great opportunity. Pricing will be cheaper for everyone involved ticket wise rather than going to a separate concert for their favorite bands each. Setting an event up like this also gets a lot of money that can be contributed to UNICEF: USA.

Target Audience: The audience is music lovers, mainly of the metal/rock/ punk genre. Ages can range, most likely a 15+ kind of festival because the genres that are presented can have strong language. The benefit from coming to this concert is being able to see artists that they love and have a once in a lifetime experience and get merchandise to remember this experience.

Poster Set

The poster set features work that I created in Adobe Photoshop. All the photography I used for the posters is with a creative commons license or plain free use. The first poster depicts front man of Pierce the Veil. The 4th poster depicts the front man of Black Veil Brides. Lastly the 5th poster is of the front man for Bring Me the Horizon.

Merchandise

The merhandise for this your is within the guidelines that were set into place with the brand style guide that I created with this project. The colors and the patterns and typefaces are within the guidelines.