Project Description

This project will be marketing a 3-Day music festival for a one-of-a-kind experience. Bands will perform at multiple stages throughout the 3 days in Manchester, Tennessee. The rundown of this music festival is that it will give bands the chance to reach a broader audience. The target audience will get the chance to see multiple bands that they enjoy in the same place. The audience will also be able to buy merchandise for the event to remember the experience. By attending this festival, people can go see the bands they love and maybe be introduced to a new favorite band. The client will be the venue holder at Great Stage Park in Manchester, Tennessee. Pitching the idea of a 3-day rock festival to the grounds holders of the venue location. The client will also be the sponsor in another form due to their support for the event. The audience is music lovers, mainly of the metal/rock/punk genre. Ages can range, most likely a 16+ kind of festival, because the genres are more intense. The genres I listed for the event can be intense for developing children, and parents would need to be held liable. There will also be stands for alcoholic beverages, so the age should be older than 15. The main target is people who love the main genres of rock, metal, and punk.

A poster displayed on a dark gray brick wall, promoting a music event featuring bands like Metallica, My Chemical Romance, Fall Out Boy, and A Day to Remember. The poster has a dark background with graffiti-style text and logos of the bands, and includes event details at the top.

Lineup Decisions

The genre that this festival is marketed towards are punk, emo, metal, and rock fans. Shred ‘Till We’re Dead will be on the same festival grounds as a popular music festival called ‘Bonnaroo.’ The festival lineup poster is shown to the right with the headliners of the fest being Metallica, My Chemical Romance, and Fall Out Boy in a bold yellow. The rest of the smaller bands are in a smaller font size in white with a black stroke. The design of the poster behind the type is brick wall broken into the shaping the size of a coffin. There are lights shining from the corners of the poster like stage lights shining on the poster.

Two white T-shirts with black graffiti-style designs, one on each shirt, featuring abstract patterns and text, with a brick wall pattern at the bottom of each shirt.

The merchandise for the event matches the branding that has been used for the event with the brick on the white shirt and spikes on the black shirt. The logo is showcased on all of the merchandise.

Two tote bags with the same logo design. The beige tote has the logo with black and red flames and the word 'SHRED' in stylized red font. The black tote features the same logo in red and black with event details written underneath.
Event ticket for a 1 day pass to a concert at Grand Stage Park in Tennessee on May 24th. Includes general admission, gates open at 4:45 pm, with a QR code for entry. The background features blue abstract lines and a stylized image of a red guitar with the word 'STREO' in red and white.
Event ticket for a 2-day music festival, featuring a drawing of a guitar with the word 'Streo' on it, held at Grand Stage Park in Tennessee on May 24th. Gates open at 4:45 pm. Contains a QR code.
Event poster for 3-day pass concert at Grand Stage Park, Tennessee on May 24th, with gates opening at 4:45 pm. Contains a QR code and the word 'SHREW' in stylized text, featuring a red and black abstract background and a black and white illustration of a shoe.
Event poster for the band Fall Out Boy performing at Grand Stage in Park, Tennessee on Friday, May 24th. The poster lists three stages with their respective times and bands, and features a black and white brick wall background with colorful text and logos.

Lineup Flyers, Ticket Passes

Graffiti art on a brick wall featuring the word 'FADED' in large yellow letters with black outlines, and a small red logo with the word 'SHRED' in the bottom right corner.

The lineup flyers would be hung up at the music festival around the venue. The headliners are planned out so Fall Out Boy is on Friday to draw the crowd after the work week. Metallica headlines Saturday, when the projected biggest crowd size will be. My Chemical Romance will wrap up the end of the festival.

Graffiti on a brick wall with the word 'STURD' written in large yellow letters outlined in black, with white and red accents.
A graffiti-style drawing of an open mouth with broken teeth, with the words "SOUND!" written in yellow graffiti text across the image and a small red and black logo in the bottom right corner reading "SHRED".
Poster for a music festival called 'Street Little Weekend'. It lists performances on four stages with times, including bands like Royal Coda, Black Veil Brides, Asking Alexandria, Red Dayseeker, Beartooth, In This Moment, Architects, Falling In Reverse, and My Chemical Romance, scheduled for Friday, May 24th at Grand Stage, Stage 1, Stage 2, and Stage 3 at Grand Stage Park in Nashville. The poster includes sponsor logos at the bottom: Red Bull, Vans, Zumez, Beats by Dre, Hottopic, Thrasher, and White Claw.

Shred ‘Till We’re Dead Website

The webpage for the festival has the mission statement on the homepage. The Artists lineup, why the venue was chosen for the festival, tickets and ticket prices, and the merchandise for the event.

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Moodboards and Ideations

The webpage for the festival has the mission statement on the homepage. The Artists lineup, why the venue was chosen for the festival, tickets and ticket prices, and the merchandise for the event.

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Other Works