Project Description
This project will be marketing a 3-Day music festival for a one-of-a-kind experience. Bands will perform at multiple stages throughout the 3 days in Manchester, Tennessee. The rundown of this music festival is that it will give bands the chance to reach a broader audience. The target audience will get the chance to see multiple bands that they enjoy in the same place. The audience will also be able to buy merchandise for the event to remember the experience. By attending this festival, people can go see the bands they love and maybe be introduced to a new favorite band. The client will be the venue holder at Great Stage Park in Manchester, Tennessee. Pitching the idea of a 3-day rock festival to the grounds holders of the venue location. The client will also be the sponsor in another form due to their support for the event. The audience is music lovers, mainly of the metal/rock/punk genre. Ages can range, most likely a 16+ kind of festival, because the genres are more intense. The genres I listed for the event can be intense for developing children, and parents would need to be held liable. There will also be stands for alcoholic beverages, so the age should be older than 15. The main target is people who love the main genres of rock, metal, and punk.
Lineup Decisions
The genre that this festival is marketed towards are punk, emo, metal, and rock fans. Shred ‘Till We’re Dead will be on the same festival grounds as a popular music festival called ‘Bonnaroo.’ The festival lineup poster is shown to the right with the headliners of the fest being Metallica, My Chemical Romance, and Fall Out Boy in a bold yellow. The rest of the smaller bands are in a smaller font size in white with a black stroke. The design of the poster behind the type is brick wall broken into the shaping the size of a coffin. There are lights shining from the corners of the poster like stage lights shining on the poster.
The merchandise for the event matches the branding that has been used for the event with the brick on the white shirt and spikes on the black shirt. The logo is showcased on all of the merchandise.
Lineup Flyers, Ticket Passes
The lineup flyers would be hung up at the music festival around the venue. The headliners are planned out so Fall Out Boy is on Friday to draw the crowd after the work week. Metallica headlines Saturday, when the projected biggest crowd size will be. My Chemical Romance will wrap up the end of the festival.
Shred ‘Till We’re Dead Website
The webpage for the festival has the mission statement on the homepage. The Artists lineup, why the venue was chosen for the festival, tickets and ticket prices, and the merchandise for the event.
Moodboards and Ideations
The webpage for the festival has the mission statement on the homepage. The Artists lineup, why the venue was chosen for the festival, tickets and ticket prices, and the merchandise for the event.
